The White Cashmere Collection is Canada’s annual celebration of Fashion with Compassion™. An awareness-raiser for the Canadian Breast Cancer Foundation, the collection, now in its seventh international award-winning year, stars Canada’s leading fashion designers and their Cashmere BT (bathroom tissue) Couture, all crafted in 100 per cent pure, soft and luxurious Cashmere Bathroom Tissue, Canada’s best-selling brand.
The collection features limited-edition Pink Cashmere. Twenty-five cents from the sale of every package sold goes directly to the Foundation.
Revealed on the runway in Toronto on September 22, this year’s collection is a celebration of firsts: the first-ever Cashmere BT Couture swimsuit; the first collection to feature a coast to coast designer line-up, including the Maritimes; and the first time the collection has had an official face for its BT Couture photography -- Canada’s Next Top Model, Meaghan Waller.
"It’s an honour to align with this important project," says Meaghan. "Breast cancer affects women and families across the country and around the world."
"Fashion designers rarely get the opportunity to combine our passion for fashion with breast cancer awareness-raising. This is an exciting and rewarding opportunity," says renowned bridal wear designer Ines Di Santo.
Curated by Serge Kerbel, Fashion Director of Canada’s LUSH Magazine and former Fashion Editor of Vogue and GQ Russia, the White Cashmere Collection 2010 stars an eclectic line-up of established and emerging designers from across the country including: Zoran Dobric, Renata Morales, Aqua Di Lara, RUDSAK, Coccolily, Orange by Angela Chen, Aime by Monica Mei, Ines Di Santo, Pat McDonagh, Paris Li, Katrina Tuttle, Caitlin Power, Réva Mivasagar, Karyn Gingras of Lilliput Hats and Shay Lowe Jewellery Design.